There is an easy way and a hard way to rank in search. Unless you are a major authority site, you will probably have a hard time ranking on the first page for keywords that have over 10,000 exact match searches. If nobody has ever told you this then, you need to pay extra attention to this article.
I can write an article that is specifically targeted, and you could write ten random ones, I would bet money that if you don’t do any keyword research and we were on an equality authoritative domain that my one post would have more traffic than all 10 of yours combined. How? By targeting low competition keywords.
How Do You Find Low Competition Keywords?
I could beat around the bush all day, but I am about to show you my million dollar strategy. I have used this strategy to make a lot of money. It is very simple to do, and these keywords will be worth their weight in gold. If you want to send your traffic to the moon, then read on.
First, you need to identify a competitor that has a similar domain authority. The competitor needs to be a very specific to your niche. I wouldn’t target a competitor like www.majorwebsite.com/hairloss; instead, I would target one where the whole site is based around your niche. Look at my example site hairlossable.com. The whole site focuses on hair loss, and they have high traffic.
Since the DA (domain authority) is only a 19 and mine is a 16 I consider these close enough to compete. If it is a brand new site or a low authority domain, I will not target anything over a 30 DA. You can take a new domain to a 30 in under a year if you push it with high-quality backlinks and promotion. More on this in a later post.
I recommend that you use Google Chrome because of some great extensions for you to use. I particularly like SEOquake and the Mozbar. They are both free and powerful. Mostly time-saving but that is good enough for me. If you don’t have chrome you can manually check the domain authority Open Site Explorer, but I find the toolbar to be way easier to use.
Don’t Lose Hair is my site that I am going to do some keyword research for it. If you notice it has a domain authority of 16 and the niche is hair loss.
After you figure out what your domain authority is then you need to search Google for you main keywords and try to find a competitor site that is not a broad site. If you find a site that is too broad, it will skew your results. Even if you apply a filter to see only the hair loss related keywords you will still have a mess trying to figure out how the backlinks are distributed and more. You need one where the whole site is dedicated to your niche, and it has a blog. If you have the Mozbar installed, all you will have to do is search Google and scroll through pages until you find one.
After you find a competitor site, then you need to go to SEMrush. If you don’t have SEMrush, and you are serious about building traffic to your site, then you need to make an account. Here is the link. I’m not one for wasting money. I tried to do all of this with free tools. But the truth is you can’t do this as effective in any reasonable amount of time. If you are going to build a brand that makes money you need high-quality content. You need content that can rank. In a perfect world, we could probably just write our heart’s desire, but unless you have the authority to back it up you might end up with a dead site. That happens 99% of the time.
Once you get logged into SEMrush, then go to the organic research tab on the left and click positions. Make sure you have put the correct URL of your competitor’s site in the bar at the top and click search.
Then scroll down the page and you will see the competitors keywords. Sort them by KD with the lowest being the least competitive. You can sort them by traffic % if your competitor is close to your DA or if you have a higher DA. I prefer the lower competition keywords for sites that have less than 30 DA. One thing you must understand is the volume represented here is only exact match volume. The true volume of long tails for each keyword is unknown. My best estimate is about ten times what this says for volume.
I like to set some kind of filter here to help narrow down my results. For this particular example, I set the volume to be at least 50. There is nothing wrong with a lower volume, but I don’t want to waste an entire afternoon writing a piece of content that has a volume of 10. If you have a brand new site, and you are new to this ten may be the place to start. You can always make up the lost volume by just producing more content.
Scroll down to confirm you have a list of low competition keywords for your blog posts. Look at results in Google search on the right to confirm that they are indeed low competition. The KD of SEMrush is awesome, but it could be off. I always double check the results to make sure there aren’t over a million competing websites for anything low competition. Also look over the list of keywords to make sure they are keywords you can use. Sometimes you might find a site that is ranking for some oddball stuff that isn’t relevant.
Go back up to the top of your keyword list and see how many results you have. I would recommend at least ten times the number of articles you are planning to write. If you still have too many results, it may be a good opportunity to apply some more filters. Another good one would be the CPC or cost per click. You can set this lower than $0.25 or whatever you feel OK with. CPC tells you how competitive your search terms are in paid advertising. If the search term is competitive in paid advertising like Google Adwords, then the chances are good that it will be competitive in search as well. Once you feel good about your keyword list, click export and save it to your computer.
Now that you have all of the keyword research in order it is time to start producing content from your keyword list. What I like to do is plan out ten blog posts at a time. I would make another note sheet or excel document with ten topics related to your list of keywords. Then try to place between five and ten keywords from your list in each topic. When you go to write your blog posts include the keywords a minimum of three times each for a 1,000 word article. I also recomend writing no less than 1,000 words when possible. I will go over all these strategies and more in a future post. Subscribe to get insider tips that I won’t publish on my blog. If you have any questions drop a comment below and I will be glad to respond.